{"id":1539,"date":"2025-10-26T17:55:04","date_gmt":"2025-10-26T14:25:04","guid":{"rendered":"https:\/\/kowork.work\/mag\/?p=1539"},"modified":"2025-11-30T19:22:27","modified_gmt":"2025-11-30T15:52:27","slug":"branding-visual-identity-mistakes","status":"publish","type":"post","link":"https:\/\/kowork.work\/mag\/branding-visual-identity-mistakes\/","title":{"rendered":"\u06f5 \u0627\u0634\u062a\u0628\u0627\u0647 \u0645\u0631\u06af\u0628\u0627\u0631 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-center counter-hierarchy ez-toc-counter-rtl ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0633\u0631\u0641\u0635\u0644 \u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" 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\u0646\u0627\u062f\u0631\u0633\u062a \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kowork.work\/mag\/branding-visual-identity-mistakes\/#%D8%B1%D8%A7%D9%87%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD\" >\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u0627\u062d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kowork.work\/mag\/branding-visual-identity-mistakes\/#%DB%B5_%D9%86%D8%A7%D8%AF%DB%8C%D8%AF%D9%87_%DA%AF%D8%B1%D9%81%D8%AA%D9%86_%D8%A8%D8%B1%D9%86%D8%AF%D8%A8%D9%88%DA%A9\" >\u06f5. \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kowork.work\/mag\/branding-visual-identity-mistakes\/#%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D8%A7%D8%B2_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87_%D8%AA%D8%A7_%D8%A8%D8%B1%D8%AA%D8%B1%DB%8C_%D8%B1%D9%82%D8%A7%D8%A8%D8%AA%DB%8C\" >\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc: \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647 \u062a\u0627 \u0628\u0631\u062a\u0631\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<section>\n    <h1><span class=\"ez-toc-section\" id=\"%DB%B5_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87_%D8%AE%D8%B7%D8%B1%D9%86%D8%A7%DA%A9_%DA%A9%D9%87_%D9%85%DB%8C%E2%80%8C%D8%AA%D9%88%D8%A7%D9%86%D8%AF_%D9%87%D9%88%DB%8C%D8%AA_%D8%A8%D8%B5%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF_%D8%B4%D9%85%D8%A7_%D8%B1%D8%A7_%D9%86%D8%A7%D8%A8%D9%88%D8%AF_%DA%A9%D9%86%D8%AF\"><\/span>\u06f5 \u0627\u0634\u062a\u0628\u0627\u0647 \u062e\u0637\u0631\u0646\u0627\u06a9 \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0646\u0627\u0628\u0648\u062f \u06a9\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n    <p>\u0631\u0642\u0627\u0628\u062a \u0628\u0631\u0646\u062f\u0647\u0627 \u0647\u0631 \u0631\u0648\u0632 \u062f\u0631 \u062d\u0627\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0633\u062a \u0648 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0634\u0645\u0627 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0637\u0631\u0627\u062d\u06cc \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u0646\u0634\u0648\u062f\u060c \u062d\u062a\u06cc \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0647\u0645 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f\u060c \u0627\u0632 \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u062a\u0627 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u060c \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u06a9\u0648\u0648\u0631\u06a9<\/a> \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u067e\u06cc\u0634\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<\/section>\n\n\n\n<section class=\"logo-title\">\n    <h2><span class=\"ez-toc-section\" id=\"%DB%B1_%D8%A8%DB%8C%E2%80%8C%D8%AA%D9%88%D8%AC%D9%87%DB%8C_%D8%A8%D9%87_%D9%84%D9%88%DA%AF%D9%88_%D8%A8%D9%87%E2%80%8C%D8%B9%D9%86%D9%88%D8%A7%D9%86_%D9%82%D9%84%D8%A8_%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C_%D9%87%D9%88%DB%8C%D8%AA_%D8%A8%D8%B5%D8%B1%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span>\u06f1. \u0628\u06cc\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u0644\u0648\u06af\u0648 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0642\u0644\u0628 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace-1024x683.webp\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0634\u0627\u0645\u0644 \u0644\u0648\u06af\u0648 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u067e\u0627\u0644\u062a \u0631\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648 \u0628\u0631\u0646\u062f \u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc | \u06a9\u0648\u0648\u0631\u06a9\" class=\"wp-image-1540\" srcset=\"https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace-1024x683.webp 1024w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace-300x200.webp 300w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace-768x512.webp 768w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace-550x367.webp 550w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/modern-branding-workspace.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<section class=\"logo-description\">\n    <p>\u0644\u0648\u06af\u0648 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0627\u0632 \u0634\u0645\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u062f\u0631 \u0648\u0627\u0642\u0639 \u00ab\u0627\u0645\u0636\u0627\u06cc\u00bb \u0628\u0631\u0646\u062f \u0634\u0645\u0627\u0633\u062a. \u0627\u0645\u0627 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0627\u0632 \u0644\u0648\u06af\u0648\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0631\u0646\u062f \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u0628\u0631\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0642\u0648\u06cc\u060c \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062f\u0642\u062a \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u06af\u06cc\u0631\u062f.<\/p>\n    <h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B7%D9%88%D8%B1_%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C_%D9%84%D9%88%DA%AF%D9%88_%D8%A8%D8%B1%D9%86%D8%AF_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%A8%D9%87%E2%80%8C%D8%AF%D8%B1%D8%B3%D8%AA%DB%8C_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%AF%D9%87%DB%8C%D9%85%D8%9F\"><\/span>\u0686\u0637\u0648\u0631 \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <ul>\n        <li>\u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0634\u0641\u0627\u0641 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/li>\n        <li>\u0627\u0632 <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u0645\u062a\u062e\u0635\u0635\u06cc\u0646 \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u062f\u0631 \u06a9\u0648\u0648\u0631\u06a9<\/a> \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0647 \u0627\u062a\u0648\u062f\u0647\u0627\u06cc\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0628\u0631\u06cc\u0641 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/li>\n        <li>\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0644\u0648\u06af\u0648 \u0628\u0627 \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u062f\u0631 \u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0633\u062a\u0646\u062f \u06a9\u0646\u06cc\u062f.<\/li>\n    <\/ul>\n\n\n\n<section>\n    <h2><span class=\"ez-toc-section\" id=\"%DB%B2_%D9%86%D8%A8%D9%88%D8%AF_%DA%AF%D8%A7%DB%8C%D8%AF%D9%84%D8%A7%DB%8C%D9%86_%D8%A8%D8%B1%D9%86%D8%AF_%D8%A7%D8%B3%D8%AA%D8%A7%D9%86%D8%AF%D8%A7%D8%B1%D8%AF\"><\/span>\u06f2. \u0646\u0628\u0648\u062f \u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u0628\u0631\u0646\u062f \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>\u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u0628\u0631\u0646\u062f \u0645\u0627\u0646\u0646\u062f \u0646\u0642\u0634\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645\u06cc \u062c\u0632\u0626\u06cc\u0627\u062a \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u062f\u0648\u0646 \u0622\u0646\u060c \u0637\u0631\u0627\u062d\u06cc\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0648 \u0646\u0627\u0645\u0646\u0633\u062c\u0645 \u0645\u0648\u062c\u0628 \u06a9\u0627\u0647\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n    <h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%82%D8%AF%D8%A7%D9%85%D8%A7%D8%AA_%D9%BE%DB%8C%D8%B4%D9%86%D9%87%D8%A7%D8%AF%DB%8C\"><\/span>\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <p>\u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647\u060c \u06cc\u06a9 <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u0628\u0631\u0646\u062f \u062c\u0627\u0645\u0639 \u062f\u0631 \u06a9\u0648\u0648\u0631\u06a9<\/a> \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0634\u0627\u0645\u0644:<\/p>\n    <ol>\n        <li>\u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0644\u0648\u06af\u0648 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f \u0622\u0646 \u062f\u0631 \u067e\u0633\u200c\u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641<\/li>\n        <li>\u067e\u0627\u0644\u062a \u0631\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0627 \u06a9\u062f\u0647\u0627\u06cc HEX\u060c CMYK\u060c RGB<\/li>\n        <li>\u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0645\u062c\u0627\u0632 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u062a\u06cc\u062a\u0631\u0647\u0627<\/li>\n        <li>\u0627\u0633\u062a\u0627\u06cc\u0644 \u0639\u06a9\u0627\u0633\u06cc \u0648 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/li>\n    <\/ol>\n<\/section>\n\n\n\n<section>\n    <h2><span class=\"ez-toc-section\" id=\"%DB%B3_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%D8%B1%D9%86%DA%AF_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C_%D9%86%D8%A7%D9%85%D9%86%D8%A7%D8%B3%D8%A8\"><\/span>\u06f3. \u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0646\u0627\u0645\u0646\u0627\u0633\u0628<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>\u0631\u0646\u06af\u200c\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631 \u0627\u062f\u0631\u0627\u06a9 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0634\u062a\u0628\u0627\u0647 \u0631\u0646\u06af\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0646\u0641\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u062f. \u062a\u062d\u0642\u06cc\u0642\u06cc \u062f\u0631 <a href=\"https:\/\/www.tandfonline.com\/\" target=\"_blank\" style=\"text-decoration: none;color: #2596be\" class=\"broken_link\">Journal of Visual Communication<\/a> \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06f8\u06f5\u066a \u0627\u0632 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0646\u06af \u0631\u0627 \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f.<\/p>\n    <h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B7%D9%88%D8%B1_%D8%B1%D9%86%DA%AF_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C_%D9%85%D9%86%D8%A7%D8%B3%D8%A8_%D8%B1%D8%A7_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u0686\u0637\u0648\u0631 \u0631\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <p>\u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/color.adobe.com\/\" target=\"_blank\" style=\"text-decoration: none;color: #2596be\" class=\"broken_link\">Adobe Color<\/a> \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0647\u0645\u0627\u0647\u0646\u06af \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0633\u067e\u0633 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u062f\u0631 \u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u062b\u0628\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept-1024x683.webp\" alt=\"\u067e\u0627\u0644\u062a \u0631\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0631\u0646\u062f \u0628\u0627 \u0646\u0645\u0648\u0646\u0647 \u06a9\u062f HEX\u060c CMYK \u0648 RGB \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0633\u062a\u200c\u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc\" class=\"wp-image-1541 lazyload\" data-srcset=\"https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept-1024x683.webp 1024w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept-300x200.webp 300w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept-768x512.webp 768w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept-550x367.webp 550w, https:\/\/kowork.work\/mag\/wp-content\/uploads\/2025\/10\/brand-design-concept.webp 1536w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><figcaption class=\"wp-element-caption\">\u06a9\u0627\u0646\u0633\u067e\u062a \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f<\/figcaption><\/figure>\n\n\n\n<section>\n    <h2><span class=\"ez-toc-section\" id=\"%DB%B4_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D9%86%D8%A7%D8%AF%D8%B1%D8%B3%D8%AA_%D8%A7%D8%B2_%D9%81%D9%88%D9%86%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span>\u06f4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0627\u062f\u0631\u0633\u062a \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>\u0641\u0648\u0646\u062a \u0628\u0631\u0646\u062f \u0628\u0627\u06cc\u062f \u0647\u0645\u200c\u0631\u0627\u0633\u062a\u0627 \u0628\u0627 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0648 \u0647\u0648\u06cc\u062a \u0622\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0648\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0646\u062f \u0628\u0627\u0639\u062b \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u0645\u062e\u0627\u0637\u0628 \u0648 \u06a9\u0627\u0647\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n    <h3><span class=\"ez-toc-section\" id=\"%D8%B1%D8%A7%D9%87%DA%A9%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD\"><\/span>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u0627\u062d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n    <p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u0633\u062c\u0627\u0645 \u062f\u0631 \u0628\u0631\u0646\u062f\u060c \u0627\u0632 \u06cc\u06a9 \u0641\u0648\u0646\u062a \u062a\u06cc\u062a\u0631 \u0648 \u06cc\u06a9 \u0641\u0648\u0646\u062a \u0628\u0631\u0627\u06cc \u0645\u062a\u0646 \u0628\u062f\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u06af\u0627\u06cc\u062f\u0644\u0627\u06cc\u0646 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u06a9\u0648\u0648\u0631\u06a9<\/a> \u0645\u0633\u062a\u0646\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n<\/section>\n\n\n\n<section>\n    <h2><span class=\"ez-toc-section\" id=\"%DB%B5_%D9%86%D8%A7%D8%AF%DB%8C%D8%AF%D9%87_%DA%AF%D8%B1%D9%81%D8%AA%D9%86_%D8%A8%D8%B1%D9%86%D8%AF%D8%A8%D9%88%DA%A9\"><\/span>\u06f5. \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0645\u0627\u0646\u0646\u062f \u062f\u0641\u062a\u0631\u0686\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0628\u0631\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645\u06cc \u0627\u0635\u0648\u0644 \u0637\u0631\u0627\u062d\u06cc\u060c \u0644\u062d\u0646 \u0628\u0631\u0646\u062f \u0648 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0645\u0633\u062a\u0646\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0646\u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0622\u0633\u06cc\u0628 \u0628\u0628\u06cc\u0646\u062f.<\/p>\n    <p>\u0628\u0631\u0627\u06cc \u062a\u062f\u0648\u06cc\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0627\u0632 \u062e\u062f\u0645\u0627\u062a <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u06a9\u0648\u0648\u0631\u06a9<\/a> \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u06cc\u062f.<\/p>\n<\/section>\n\n\n\n<section>\n    <h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D8%A7%D8%B2_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87_%D8%AA%D8%A7_%D8%A8%D8%B1%D8%AA%D8%B1%DB%8C_%D8%B1%D9%82%D8%A7%D8%A8%D8%AA%DB%8C\"><\/span>\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc: \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647 \u062a\u0627 \u0628\u0631\u062a\u0631\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p>\u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0630\u06a9\u0631\u0634\u062f\u0647 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u06a9\u0644 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0622\u0646 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u062e\u062f\u0645\u0627\u062a \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0627 <a href=\"https:\/\/kowork.work\" target=\"_blank\">\u06a9\u0648\u0648\u0631\u06a9<\/a> \u062f\u0631 \u062a\u0645\u0627\u0633 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<\/section>\n\n\n\n<section>\n    <a href=\"https:\/\/kowork.work\" class=\"cta\">\n        \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u0639\u0636\u0648 \u06a9\u0648\u0648\u0631\u06a9 \u0634\u0648\u06cc\u062f \u062a\u0627 \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u06a9\u0645\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u062f.\n    <\/a>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06f5 \u0627\u0634\u062a\u0628\u0627\u0647 \u062e\u0637\u0631\u0646\u0627\u06a9 \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0646\u0627\u0628\u0648\u062f \u06a9\u0646\u062f \u0631\u0642\u0627\u0628\u062a \u0628\u0631\u0646\u062f\u0647\u0627 \u0647\u0631 \u0631\u0648\u0632 \u062f\u0631 \u062d\u0627\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0633\u062a \u0648 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0634\u0645\u0627 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0637\u0631\u0627\u062d\u06cc \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u0646\u0634\u0648\u062f\u060c \u062d\u062a\u06cc \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0647\u0645 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kowork-magazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u06f5 \u0627\u0634\u062a\u0628\u0627\u0647 \u0645\u0631\u06af\u0628\u0627\u0631 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f - kowork mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kowork.work\/mag\/branding-visual-identity-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta 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